Are We Soon Going To Have To Pay For Using Search Engines?
The incredible thing about the web is the increasing domination by the major players. Google and Microsoft, Microsoft and Google, is there really anyone else in control of the information highway? Truthfully while Yahoo was never a search engine superpower, it has been holding its own on the web, well that is at least until they struck a deal with Microsoft, that’s right, now Microsoft will be taking over Yahoo search
Yahoo has been selling off assets left and right at least recently, since their new CEO Carol Bartz took over at the helm. But instead of making the big changes that this search engine needed in order to take back some of their power on the web she has gradually sold off pieces of this company reducing it to nothing more than a secondary presence on the web the equivalent of AOL.
Microsoft made it appear that this alteration would profit both companies in principle they are simply annihilating more of the competition which assists them in drive their freshest embark Bing into a 2nd commanding position to Google, still distinctly ranked considerably higher up whatever additional competitor. In the end while this deficiency of selection will cost consumers a lot of money as the less competition there is the more companies could charge for their services giving you no alternative but to ante up the super- amplified charges that they serve.
Ultimately, Microsoft taking over Yahoo search will reduce this once competitor to nothing more than a secondary influence on the web. This means that there will essentially be only two search engines on the web and these players are Google and Bing and that being said this will provide not only an increase in the cost of things like PPC advertising but will also limit the users to finding only what these two search engines deem important. Since each search engine operates on its own algorithms this will greatly affect web Marketing across the board.
And while it might be great to see Yahoo attempt and gain a little ground from these two net giants for today it’s time to say sayonara to Yahoo search. We can simply hope that soul else brings forth a fresh SE that could give these two companies a run for their net worth.
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