What are the basics of writing an online marketing ad?
I want to start promoting/marketing products online for a company that pays cash. What are the basics I need to know to get me started?
Start with a ‘popping’ headline. Remember that people are browsing through multiple boring ads and you need to stand out to get noticed. Attract people with your selling points and use words with strong connotations in your favor. For example, people don’t simply say, ‘watches for sale’. Perhaps a good salesman would say, ‘High quality, precision watches at wholesale prices’ or ‘cheap designer watches’.
The ad needs to be short and sweet. Give them just a taste of the sweet stuff so that they will want to follow your link to your website. Just like the headline, give them power-packed words, but not too many of them. Give a BRIEF synopsis of why your product or service is what they want and what distinguishes it from the many other products and services listed in the classified ads.
You can post your ad in one of the ‘biggies’ like Craigslist and you can choose a niche market classified system. Always familiarize yourself with the rules of the system and follow them to the letter. Otherwise you may be dropped and you will lose this Marketing avenue.
Start by placing free classified ads online at CraigsList, Kijiji, and other sites you can search for on Google under ”free online classifieds” Make sure you choose the right category (Business, Products for sale etc…) or else your ads will be removed.
When writing your ads, have a catchy title. Keep it short and simple. Same goes for your ad. Make sure you have your contact info (name,number,email, and website) in every ad.
You should also participate in online forums/discussion groups to spread the word on your business. Yahoo Groups,MySpace,Facebook, etc…
Set up your own blog on Blogger or WordPress and talk about your stuff. Update it regularly and post to other blogs relating to your product or about business in general. This will help raise your search engine ranking significantly.
Network with people and make sure you never come off pushy. Just relate to people as you would in person and give the facts. No hype,or false promises or else you will generate bad buzz which is suicide.
Start with these 3 strategies for now and do them consistently to drive traffic to your online business. It will take sometime to see results but keep at it. Then you can attempt other more involved online strategies.
Let me know how your marketing goes.
Gopal (The Musical Mad Scientist and Entrepreneur)
http://www.boom.thevfusiongroup.biz
References :
Start with a ‘popping’ headline. Remember that people are browsing through multiple boring ads and you need to stand out to get noticed. Attract people with your selling points and use words with strong connotations in your favor. For example, people don’t simply say, ‘watches for sale’. Perhaps a good salesman would say, ‘High quality, precision watches at wholesale prices’ or ‘cheap designer watches’.
The ad needs to be short and sweet. Give them just a taste of the sweet stuff so that they will want to follow your link to your website. Just like the headline, give them power-packed words, but not too many of them. Give a BRIEF synopsis of why your product or service is what they want and what distinguishes it from the many other products and services listed in the classified ads.
You can post your ad in one of the ‘biggies’ like Craigslist and you can choose a niche market classified system. Always familiarize yourself with the rules of the system and follow them to the letter. Otherwise you may be dropped and you will lose this marketing avenue.
References :
http://www.craigslist.org
How To Write An Ad
10 Steps to Writing Successful Ad Copy
Writing an ad? The tips below -and the important warning that follows – will help you to get the very best response.
Start by choosing a single benefit of your product or service that you wish to highlight above everything else. This is your "principle selling position" or PSP. To choose this, ask yourself what specific benefit makes your product or service different, better, or special. Is it the price?, the convenience? the reliability?
Write attention-grabbing headlines. This is very important. People are overloaded with information, so they skim read, particularly on the Internet. If your headline doesn’t get their attention everything else is probably wasted because it won’t be read. Your headline will often be based around your PSP.
for more plz veiw the source.
References :
http://www.startupinternetmarketing.com/pagelinks/how2ad.html