How To Make PPC Work For Affiliate Marketing
As mentioned earlier, PPC stands for pay-per-click. PPC is an effective option for affiliate promotion, if it is done correctly. You should be aware of the word ‘pay’ in PPC. You will be required to pay for every click you receive on your link, and if you don’t pay close attention, your PPC costs can become astronomical!
PPC doesn’t always work for affiliate Marketing. First, you must be aware of the rules at the site where you are getting your PPC. For instance, Google has rules about promoting affiliate programs with Google AdWords PPC program.
Google does permit affiliate links in their AdWords, but they will only display one affiliate ad per search query, and this includes that of the parent company. They also will not allow links to replicated affiliate websites.
So, what you must consider here is that since there are other affiliates selling the same product you are selling, the chances of your ad actually being seen and clicked on are very slim. Second, if you have a replicated website for your affiliate programs, your ad won’t show at all.
You must get more creative if you hope to profit from your affiliate programs using PPC. First, don’t use an affiliate link. Use your own link for your own domain, and send the visitor to your website first. You should also have them pass through a squeeze page first to collect their name and email address!
Start small with your PPC campaigns. Do your keyword research, and set yourself a budget. Work within that budget to test different ads. Also, avoid using long affiliate links. These links are obvious to people, and many people avoid them. Again, people do not like to be sold to.
Instead of using PPC to sell a product, use PPC to get qualified leads and to build a list. You will find that this is a much more economical and effective use of PPC in the long run. It may take just a little longer to make the sale, but if you are patient, you will earn more money than you would have otherwise.
Even if you use a PPC company that does allow the use of replicated websites, or will show more than one affiliate ad at a time, where your ad does have more potential for being seen and clicked, it is important that you drive your PPC traffic to the right place.
Again, the squeeze page is essential, as this will help you build a quality list of qualified leads. Many successful marketers use PPC for this purpose and this purpose only. If you drive the traffic straight from the PPC ad to the affiliate link, you won’t have any way to contact that visitor in the future.
Further more, you will most likely be driving the visitor to a sales page that may or may not convert the visitor. It is better to bring the visitor to your site and prep them for the sale. By the time they click on your affiliate link, they should have their credit card in hand, ready to make a purchase. This typically won’t happen if they are going from Google Search to your affiliate sales page.
The majority of buyers do not start out with the intention to buy. This is especially true on the Internet. On the Internet, where everything is free (according to many people), what buyers are looking for is free information or help.
If you can provide these people with the free information that they are looking for, or free tools that help them with their problem, you’ve won half the battle. Now, you are building a relationship, and you will profit greatly from that relationship over time.
When setting up a PPC campaign, become the customer in your mind. What does the customer want or need? How can you provide them with this free of charge in order to build a relationship? At what point is the customer primed to buy?
Only you can answer these questions, based on your niche, but in answer to the last question, you can bet that in most cases, the customer is not ready to buy when they click on your PPC link! You’ve got to get them into your process, and groom them for the sale.
Affiliate marketing isn’t just a question of signing up and then using PPC to sell the product, no matter what you’ve read elsewhere. Again, it’s about building a relationship with your future customers, so that they become life long customers.
Kurt Naulaerts
http://www.articlesbase.com/business-opportunities-articles/how-to-make-ppc-work-for-affiliate-marketing-54101.html
9 Responses to “How To Make PPC Work For Affiliate Marketing”
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What is affiliate marketing and how does it work? Can you really make money?
Affiliate marketing is a form of advertising in which you are paid a fee based on actual sales to customers you’ve referred.
It can work, but it isn’t as easy as some promoters claim.
All advertising relies on CONTEXT, meaning that an ad is generally more effective (more likely to generate results such as a transaction) if it appears adjacent to "relevant" content and is presented to the "right" audience. If you have a web site about carrier pigeons, then perhaps ads about bird-breeding, bird-food, and other related products might be effective; ads for guns would probably not be very effective on the same site.
See http://www.MarkWelch.com/affiliate-arbitrage.htm
References :
Hi Frog,
I have some articles on my website you’d be interested in:
What is Affiliate Marketing?
http://www.honest-marketing.com/myarticles/what-is-affiliate-marketing.html
What is Residual Income?
http://www.honest-marketing.com/myarticles/what-is-residual-income.html
Why You should Promote Residual Income Programs
http://www.honest-marketing.com/myarticles/why-promote-residual-income-programs.html
There’s more, but these are related specifically to your question. And yes, they do make money
Cheers,
References :
Edward Gause
A Quest for Money Online Blog
http://www.trinale.com
What is affiliate marketing?
An affiliate marketer is someone who promotes products and/or services for companies in exchange for a commission.
How does it work?
FInd a company or product and sign up as an affiliate. Promote their products and/or services on your website, email, affiliate links, etc.
What is an affiliate link?
A unique sales link that identifies you as an affiliate, when sales are made through your links you get paid.
If you’re new to internet marketing and are just checking things out for the first time, Wealthy Affiliate (WA) is a great resource for you! Here you’ll find an extensive library of solid, useful information, courses, videos and tutorials that will give you a good foundation from which to start and build your own internet (affiliate) marketing business.
As WA members it is our job to bring value to forums and communities in hopes that we make a difference in your life.
I’ve been a WA member since Nov. 2004. I got my sister to join as well, we talk almost everyday to share our thoughts and ideas…it’s great.
If you decide to join you can find me in the WA’s famous FORUM…my username is mywa32.
Good luck (I’d like to hear your success story)
Stephen Willie
References :
http://www.review-one.info/1/?key=Y2lkPWNsazIzJndhPThZWGJQNHF3
I asked a similar question years ago when i was starting out, i read a book that told me how to make money in affiliate marketing and i succeeded. You can get the book here http://www.successvilla.naijacampusforum.com
References :
I would like to recommend that you sign up for the free video lessons on affiliate marketing at http://www.affiliatemarketinglessons.com
These will answer your questions and much more…
Hope this helps…
References :
Hi, I have a tutorial on my website.
You have several kind of affiliate marketing:
1) Cost per sale: You are paid a commission of the sale when someone buy through your affiliate link.
2) Cost per action: You are paid when someone do something (even if he doesn’t buy anything)
3) Cost per click: You are paid when someone click on your link.
Can you really make money?
Well I make a living from affiliate marketing. My beast day ever was $5.500 in 24 hours ($2500 in commissions)
Note that this was exceptional for me. On average, I earn $3000 per month.
References :
My website tutorial:
http://www.mynetmarketingland.com/Affiliate-Marketing/Start.html
yes people do get rich on that with a bit of knowledge ;P
here is a good video on affiliate marketing
http://en.teachme.tv/play/155/how_to_set_up_a_blog_for_affiliate_marketing
References :
Here’s an introduction from the web host that I use.
Affiliate Monetization Model
In 1997, Amazon.com launched the concept of affiliate programs into prominence (they weren’t the first, but they were the first to do it big-time!). For the one person on the Net who doesn’t know, Amazon sells books (and tons of other merchandise now) online… and only online.
Books, of course, offer information on millions of different specialized subjects. And there are millions of Web sites out there, on an incredible variety of subjects.
So Amazon figured, "Why not convert those sites into specialized, niche book shops for us? We’ll pay a commission when a site refers a customer who buys a book."
And that’s how Amazon started one of the first affiliate programs (AKA associate or referrer programs).
Here’s how an affiliate program works, using Amazon as the example…
The affiliate provides links from his site to certain books on the Amazon site, books that are related to the affiliate’s site content. Amazon uses special software that tracks who sends each visitor. If and when the visitor buys, Amazon pays the affiliate a commission.
The affiliate never has to…
* write a book
* process an order
* ship a book
* answer customer support e-mails.
And the same applies to any product that is sold in this way… CDs, travel, domain names, even sheep!
Hope it helped!
BEST WISHES!
References :
http://affiliatemarketing.sitesell.com/UnstoppableDreams.html