Online Marketing

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In our previous issue, you learned how Facebook helps businesses attract new customers. For this issue, you will learn how to build a Facebook Fan page for your own business.

Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having efficient online presence, business is dead.

A lot of business entrepreneurs have proven Facebook Marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any start up business.

As pointed out before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. When it comes to a business’ credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there’s an absence of such.

Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.

For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. With this, you are hitting two birds using one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.

This can be done after you’ve set up a user name. You will only be able to create a user name once you’ve gained 25 Fans.

Another way to make your business more credible is to provide answers to each necessary question in your profile. A complete profile which more or less gives out your background, short history and store location will be helpful. More than being complete, the content must also be creative. More often than not, people will want to be your Fans depending on how your profile is created. It should be your major goal to have a strong following online if you want your Fan Page to bring you more customers.

When using Facebook for Business, part of building a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. If you don’t want your photos stolen, place a watermark as a precaution. Always keep in mind that you are establishing brand awareness here. Anything too personal might make you lose credibility, so do not add photos that might compromise your brand such as personal photos, informal company party documentation, internal problem discussions and the like. Last but not the least, don’t forget to add your contact details as well as addresses.

For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.

Watch out for our next issue soon. We will discuss about getting people to like your business page on Facebook.

Are you already taking advantage of Facebook for Business? If not, you’re missing a lot on profits! You can learn more tips about Facebook marketing here.

absem or Absolute Search Engine Marketing is a new kind of a boutique Knowledge Based Search Engine Marketing (SEM) firm. We are a group of Search Engine Marketing experts that provide our clients complete end-to-end Web Design, PPC, SEO, Affiliate Marketing, & Social Media strategies based on their business model & its products/services.

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