Online Marketing » optimize http://www.marketing-perso.net Internet Marketing made easy Fri, 10 Feb 2012 08:43:42 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 NHLPA on how to collaborate with digital marketers and IT professionals at SES Toronto 2010 http://www.marketing-perso.net/online-marketing/nhlpa-on-how-to-collaborate-with-digital-marketers-and-it-professionals-at-ses-toronto-2010 http://www.marketing-perso.net/online-marketing/nhlpa-on-how-to-collaborate-with-digital-marketers-and-it-professionals-at-ses-toronto-2010#comments Tue, 27 Jul 2010 20:21:56 +0000 admin http://www.marketing-perso.net/online-marketing/nhlpa-on-how-to-collaborate-with-digital-marketers-and-it-professionals-at-ses-toronto-2010 Tracy Falke, Freestyle Interactive, interviews Casey Rovinelli, Director of Marketing for the National Hockey League Players Association on the subject of how to improve collaboration between IT and marketing departments. Casey says digital marketers need a close, solid relationship with IT more than ever because of the rapid change within the Internet industry. People, the process, and the actual technology that powers a site are the top three priorities for companies to devote sufficient resources to in order to help both marketing and IT improve their communication, according to Casey. First, Marketing and IT must initiate a social contract to help facilitate improved relations between both departments and better help them understand their respective needs. Second, getting the developers and the marketers in the same room can help streamline the process for a company as it promotes it newest products. Third, from a technology perspective, marketers need to give IT a “sandbox,” according to Casey, a place where IT folks can play with their latest developments and test their newest tools.

For more information on speaking at a future SES conference please visit: http://www.searchenginestrategies.com

Duration : 0:3:22


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