Online Marketing

Posts Tagged ‘presentations’

Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!

Step 1: Design a presentation with a strong call to action.

Whether you are using the webinar to sell condos or tell them you are the best dentist in town, every webinar should have a call to action. That “call to action” could be go to my web site and buy my product …or it could be pick up the phone and schedule an appointment, but the goal of every webinar is to get the webinar attendee to DO SOMETHING! Never forget this.

So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.

Step 2: Choose a webinar hosting company.

Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.

Step 3: Set up your webinar.

Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.

Polls are a great way to generate interaction with your attendees. A good poll question would be, “What is stopping you from achieving success in (your topic).” You would show four obstacles and allow them to choose the most important obstacle to them.

This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!

You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.

Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!

Step 4: Upload your registration web page.

After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.

Here’s a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.

If you feel up to it, you can even offer a special price or package to encourage more sales.

Stephen Beck shows individuals and small businesses how to grow their sales using webinars! He invites you to an informative FREE weekly webinar to learn tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

Once you have the necessary equipment and know a few tricks, you can start recording webinars in no time.

Broadcasting your webinar will take place from your primary computer (mac or pc). However, you should ensure that you get the most affordable prices because preparing any webinar in a rush can be very costly. Based on my experience, I found GoToWebinar by Citrix to be the cheapest solution on the market. They also offer you the possibility of having as many webinars as you want during the month. If you decide to use GoToWebinar, then you will be able to have up to 1000 participants at one time. The best part is that if you decide to prepare dummy webinars, then you will be able to do this as well.

The other services that are offered by some webinar services does not guarantee me a clean recording, and this is one thing that I try to avoid. Recording in Camtasia is the best option. It does not give you the hassle that other recording services have with different files that are confusing and sometimes don’t work as well.

What you will need to do is open Camtasia on the computer that you will record on and ensure that the recording box is 640 X 480. This will allow you to broadcast on your primary computer and at the same time login as an attendee on the computer that you will record on. It is best to set the audio to manual input instead of automatic.

I have a tip for you as you record webinars that will help you to keep the echo and feedback down. You will need to get a cord from the electronic store that has a 1/80 jack on each end. After that you will need to plug one end into the microphone and the other end into the headset hole, and this will help you to have a continuous loop. When you do this, you will be able to able to talk as loud as you want and not get any feedback or echo while you record webinars. You do not have to record and edit it right away.

Your webinar will have to be resized to fit into the green recording box that you got from Camtasia. To have a professional webinar recording, simply hit the record button and watch the sound levels that appear.

You will the render it to suit your special needs: web, CD, blog, etc. That is it! These are the guidelines that you need to know to record webinars that sound professional.

Stephen Beck likes helping entrepreneurs build their businesses through online webinars. Pick up his free online business information at http://www.WildlyWealthyWebinars.com so that you can begin right away.

If you were given the opportunity of planning and using webinars for your business, what would keep you from doing so? Webinars are useful tools because you can use them to teach people many things that they would not have the time to learn themselves. Webinar planning is a flexible tool that allows you to teach people around the world from the comfort of your home. You may even learn things from other people who are scattered worldwide without having to travel millions of miles to make this possible.

However, there are many reasons that keep people from taking a leap to start planning and conducting webinars. They fail to make money online for the following reasons:

1) Planning and running webinars is just too expensive. Anything that is intended to generate money in the future will require an initial investment and time to learn about the processes involved, but over time the costs will be more than covered. Unless we have less than 50 people on a webinar, we have always made $3000-$5000 whenever we plan and host one. Once you have made the initial investment and taken the necessary steps, you will be able to see your profits increase.

2) Only big-ticket items will be worth the effort when planning webinars. This is not true. It is possible to make a good amount on money by selling small ticket items such as e-books that cost $29. These are excellent for those that have very little start-up capital. My wife Kerry planned a webinar with her “Raising Leaders, Not Followers” ebook, which only costs $37, and she was able to make $16,000 on that webinar alone. Therefore, it is not workshops nor expensive courses that will generate high returns.

3) It requires a great degree of technical knowledge. I will not deny that planning and running your webinars requires some level of technical consciousness. However, there is nothing out of the ordinary that you cannot learn. There is a high-demand course that I have available that offers step-by-step instructions about planning webinars. However, if you do not want to learn the content yourself, you can ask someone else to do that part for you. You are free to concentrate on preparing the presentation.

These are all the reasons why people deny themselves the high returns that are possible from hosting webinars. If, however, you are ready to give them a try, then it is time to get started. You will be in awe of the results.

Stephen Beck enjoys showing entrepreneurs how to build their businesses through online webinars. Pick up his complimentary online business information at http://www.WildlyWealthyWebinars.com so that you can begin today.