Posts Tagged ‘search marketing’
absem – PPC-SEO-Affiliate Marketing-Social Media
absem or Absolute Search Engine Marketing is a new kind of a boutique Knowledge Based Search Engine Marketing (SEM) firm. We are a group of Search Engine Marketing experts that provide our clients complete end-to-end Web Design, PPC, SEO, Affiliate Marketing, & Social Media strategies based on their business model & its products/services.
Duration : 0:1:20
SES Toronto 2010 attendee testimonials
SES Toronto 2010 attendees talk about their conference experience.
Duration : 0:4:17
Jobs of the future: search marketing with Liz Gray, Page Zero Media
Greg Jarboe, SEO-PR, interviews Liz Gray, Page Zero Media, at SES London 2010. Liz is a faculty member at Fanshawe College in London, Ontario. Liz teaches a course on paid search marketing to post-graduate Marketing students, currently the only course of its kind in Canada at a college or university. Liz identified early on, given the shift of ad dollars going online, that search marketing needed to become an essential part of any curriculum on marketing in general.
For more information about Fanshawe College please visit: www.fanshawec.ca/
Duration : 0:3:49
Are Search Engine Robots Useful?
Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?
These spiders actually have a rather limited scope of understanding and power available to them, far less than you would think considering they’re minions of such great and mighty names as Google and Yahoo. There’s a lot of things out of the scope of their understanding, such as frames, visuals such as movies or pictures, and scripting via java. Nor can they peek into parts of sites protected by passwords, or click buttons. Well, that’s what they can’t do. What CAN they do?
The robot makes a list of the web pages in the system at the ‘submit a URL page, then searches for these web pages in order from the list the next time it goes on the web. Sometimes a robot will find your page whether you have submitted it or not because other site links may lead the robot to your site. Building your link popularity and getting links from other topical sites back to your site is important. The first thing a robot does when it arrives is to check for a robots.txt file. This file tells the robots which sites are off-limits. Usually these are files that should be of no concern because they are binaries or other files that are not needed by the robot.
Links are collected from every page that is visited. These links are used in following those links to other pages. The robot gets around on the World Wide Web by following links from one place to another.
To ensure that searchers get the right results with the most relevant response to their query, quick calculations are done to see that this happens. Server logs and log statistics program results can be checked by the user to see what pages have been visited and how often. Some robots may be easy to identify such as Google’s ‘Googlebot’, while less well-known ones such as Inktomi’s ‘Slurp’ are not easily identifiable. Some robots even appear to be human-powered browsers.
There may be robots that you do not want to visit your website such as aggressive bandwidth grabbing robots and others. The ability to identify individual robots and the number of their visits is useful. Information on the undesirable robots is helpful also. IP names and addresses of search engine robots are listed at the end of this article in a resources section. These robots read the pages on your website by visiting your page and looking at the text that is visible on the page, and then looks at the source code tags such as title tags, meta tags and others. They look at the hyperlinks on your page. From these links, the search engine robot can determine what your page is about. Each search engine has its own algorithm to determine what is important. Information is indexed and delivered to the search engine’s database according to how the robot has been set up through the search engine.
Search engines don’t update instantly from moment to moment. No, their database updates can vary in the exact timing. However, once you’re in there, the bots will make a point to visit you frequently so as to pick up on updates and the like. If your site is down at the time the bot may not be able to update your site in the search engine database, so do keep that in mind. So, robots may be scary things in movies, but as you can see, as far as the internet goes they’re nothing but helpful tools to guide us in going from site to site. Embrace them, learn how to help them be more efficient, and work with them to get your web site highly-ranked so that you can maximize your visitors.
Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
A Search Engine Explanation
A search engine, such as Google and Yahoo, are tools that allow users to find information on the World Wide Web by searching with a specially designed tool. The results of a search are organized into a list which includes web pages, information about them and links to them. In some cases, it includes images. Search engines are operated algorithmically in conjunction with human editing.
Web crawling, indexing and searching combine in that order to obtain the most accurate results. Mass amounts of information on millions of web sites are stored and then retrieved relevant to the user’s request. A web crawler is also known as a spider, it analyzes every link and indexes all information for faster retrieval.
Mata tags and even words from the webpage are studied to classify the webpage and its content. All these data are stored for future usage.
All the search engines work on more or less the same principle. Google stores the source pages, also called cache, of all the web pages along with information available on the webpage itself. AltaVista differs slightly in operation as it stores everything that a web page has on offer.
Search engine users normally input a keyword or key phrase into the search field. The engine will search for their particular keyword and key phrase on the World Wide Web. The search engine index will provide an organized list of results with the best matched web pages. A short summary of each webpage describing the contents is provided along with the list.
The goal of major search engines is to supply the most relevant results. Not all sites with the requested keywords are relevant to the search. The search engines have used their spiders and indexing to filter out useless information. They generate their own system for analyzing a website for content.
Page rank is latest addition in the techniques used by search engines to sort out various web pages and their contents. Page rank decides the relevance of a particular page by studying the correlation between its meta tags, descriptions, keywords used and the content of that webpage. The search engines rank those sites high that have association with high ranked web pages. The page rank is essential for any web page or site as it determines its probability of featuring at the top of any particular search.
Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
Move Up With An SEO Firm
Successful websites are supported by strategies carefully implemented by an SEO firm that has an understanding of the latest search engine algorithms and robots. In the fast changing world of Search Engine Optimization, strategies that may have been effective six months ago may already be outdated.
To accomplish this lofty goal in a very competitive and booming online marketplace requires the creative yet disciplined skills of an SEO firm. To fully embrace the maximized SEO opportunities, a multi-faceted approach is necessary. The days of keyword stacking and SEO design only touch the surface of a booming, vibrant online community where consumers are performing more research and acquiring more products and services than ever before.
The Total SEO Experience
The goal of the SEO consulting firm will be to tailor a comprehensive strategy that yields a high return on investment with increased product awareness, improved accessibility and more sales volume. The consultants are able to provide many sustainable services that can reap long-term success.
* Search Engine and Internet Marketing Services * Keyword Research * Competitive Analysis * Search Engine Optimization * Pay Per Click Search Marketing * Search Engine Friendly Web Design * Targeted Local SEO Development * Social Media Optimization * Contextual Advertising * Website Analytics * Content Development and Copywriting Services * Link Building * Weblog Marketing * Online Public Relations including Press Release Optimization
The development of these online Marketing opportunities will immediately generate improved visibility, which translates to more views and more interested consumers. In a competitive numbers environment, increased exposure will lead to increased sales.
Single Tiered SEO – Long Gone
Sites that are not supported by the advanced SEO technologies will most likely get lost in the shuffle and become even more irrelevant as time and SEO change continues to advance. A site without efficient supplemental marketing including implementation of a new social media initiative is falling further behind the marketplace every hour of every day. Marketers have come to realize the potential of a strong Facebook, Linkedin and Twitter presence.
Most of today’s business owners already have their hands full. As a result, they are unable to focus on maximizing the return on investment of their website. They realize the importance of a strong online presence but do not have the time or expertise to stay atop the online marketplace. The SEO strategist is a cost-effective alternative.
Analysis By An SEO Firm
The best place to start revitalizing your web presence is with an analysis provided by your SEO specialist. From this statistical and informational analysis the current strengths and weaknesses will be documented with recommendations for improvements.
Doubtless, the website is one component of the company’s overall marketing plan. The goal of the SEO firm will be to create continuity and a seamless SEO strategy that will compliment the full Marketing plan. Just as your website plays an increasing role in marketing, so should the use of an SEO consultant.
SEO Firms are Cost Effective
Your commitment to the overall SEO marketing plan can be short or long-term. As in all industries, budget concerns will have to play a part. The SEO consultant can work with your budget to yield immediate returns while outlining plans to be implemented as funds become available. Your website is far and away the most efficient way to expand your market locally, nationally or globally.
Not only will a sound SEO strategy promote your goods and services, it will drive the consumer to your site and away from competitors. The strategy will also serve to add to the integrity of your business and buffer you from the competition. If you seek high search engine rankings, increased exposure and exciting new sales, contact an SEO firm today.
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